e-Clinical Consulting for Technology Providers

For technology companies looking to expand into the clinical trials industry CTA offers the following services:

Direct product sales: One of CTA’s strengths is the direct representation of a company’s technology. This will involve contracting with CTA to have us promote your product to potential customers and give demonstrations of the technology at customer sites.

Market analysis: Looking across the competitive landscape, CTA will perform a detailed analysis of a company’s technology offering and determine the potential market size. We will also make recommendations regarding a marketing strategy that will maximize penetration into the marketplace.

Sales strategy development and training: In an environment that is extremely competitive and is characterized by long sales cycles, CTA will help technology companies to develop a sales strategy geared towards getting either initial sales or taking sales to the next level. This will involve a characterization of the ideal salesperson, headcount evaluation, and skills analysis. When appropriate, we can provide training for the salespeople targeted at your specific product. This will involve sales techniques for both face-to-face interactions with potential customers and telesales skills.

Telesales: CTA will be staffed to perform targeted telesales programs for technology companies looking to boost their identification of potential sales opportunities. This can be accompanied by direct mail campaigns as well.

Operational planning: The success of any technology product lies in the ability to provide appropriate supporting services to the customer. CTA can review your operation looking for areas that might need supplemental strategies.